ABOUT US

Your Trusted Partner in Real Estate

At Sell South Florida, we combine expertise with dedication to deliver a personalized real estate experience. Whether you’re buying or selling, our team leverages advanced technology and deep local knowledge to guide you every step of the way. With us, your journey is seamless, confident, and tailored to your goals.

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    Who we help

    At Sell South Florida, we are committed to helping homeowners unlock their property’s full potential and assisting homebuyers in finding their perfect match. Whether you’re a seller aiming to achieve top market value or a buyer exploring competitive options, our tailored, concierge-level service is designed to meet your goals with ease and efficiency.

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    Who we are

    Blue Realty is a boutique brokerage serving South & Central Florida . Founded in 2016, Blue Realty has sold over 1 Billion in Real Estate & continues to expand its reach through intentional agent partnerships. The Sell South Florida Team is focused on collaborating with high-skill, high-integrity Realtors® to deliver remarkable Real Estate experiences.
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    What we do

    Sell South Florida blends in-depth market insight, innovative strategies, and a client-first approach to redefine real estate experiences. For sellers, we highlight your property’s strengths with professional staging, high-quality media, and targeted marketing. For buyers, we simplify the process and secure the best value for your investment. From your initial consultation to the final closing, we’re dedicated to delivering exceptional results every step of the way.

    What we do

    Sell South Florida blends in-depth market insight, innovative strategies, and a client-first approach to redefine real estate experiences. For sellers, we highlight your property’s strengths with professional staging, high-quality media, and targeted marketing. For buyers, we simplify the process and secure the best value for your investment. From your initial consultation to the final closing, we’re dedicated to delivering exceptional results every step of the way.

    Our philosophy

    At Sell South Florida, our mission is to create lasting relationships built on trust, collaboration, and innovation. By putting clients first, delivering customized solutions, and maintaining the highest standards of professionalism, we ensure a superior real estate experience.

    Integrity

    We foster trust through honesty and ethical practices in every interaction.

    Client-Focused

    Your goals, satisfaction, and peace of mind are at the center of every decision we make.

    Professionalism

    From buying and selling to property management, our expert team provides reliable and stress-free services.

    Excellence

    Dedicated to delivering exceptional service and unmatched expertise in real estate solutions.

    Transparency

    We prioritize open and clear communication to ensure a smooth and seamless journey.

    Accountability

    We uphold our commitments, taking full responsibility to deliver on our promises.

    Our team

    We’re a fully-remote, multidisciplinary team of 6 people.

    Alejandro Rodriguez

    CEO & Founder
    Creates content, helps clients, and leads the business.

    Peter Rodriguez

    CEO & Founder
    Creates content, helps clients, and leads the business.

    Roberto Rodriguez

    CEO & Founder
    Creates content, helps clients, and leads the business.

    Win with us!

    We don’t advertise ourselves our clients do. Our focus is on delivering top results through expert pricing, strategic improvements, and stunning marketing. We invest in promoting your listing, not our brand. Want proof? We'll connect you with a past client in your neighborhood who can tell you why hiring us was the best decision they made.

    The Sell South Florida

    Our team

    A Multidisciplinary Team Committed to Your Success

    ASHLEY
    BAILLIO

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    Danielle
    Urtnowski

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    Viviane
    PinHEIRO

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    Stephan
    Bronson

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    Desiree
    Guell

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    Tanya 
    Murcia

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    Joshua 
    Rito

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    Amanda 
    Young

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    Laurin 
    Mcdermott

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    Ready to Sell Your Florida Home?

    Call Us: (561) 609-2391 or Contact Us